Fresh off the success of our “Make Contact” launch for Contact Haze Hazy IPA, Elysian Brewing doubled down with an entire IPA trilogy: Full Contact Imperial IPA and Altered Contact Sour IPA. So we went all in too. Instead of treating them like simple line extensions, we built the campaign like a cult film franchise — a bold thematic, cinematic visuals, and a fully realized identity for each beer.

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At the center of it all was “Make Contact” — a line that did more than name the campaign. It was an invitation: grab a beer and pull people together. We leaned hard into the movie-poster energy, giving each beer its own distinct identity while making the trilogy feel connected as one larger experience. The result was a campaign that expanded Contact Haze from a single hit IPA into a bold, ownable platform for the brand.