Full Contact Pinball Sweepstakes

To promote RPM IPA, Boneyard Beer partnered with motorcycle builder Tony Lawrence to create a fully integrated sweepstakes campaign centered around a one-of-a-kind custom bike. Inspired by garage culture, vintage racing, and the rebellious spirit of the Pacific Northwest, the campaign spanned retail, social, digital, and experiential touchpoints—turning a product promotion into a lifestyle-driven brand experience.