Contact Haze Kegerator Sweepstakes

To generate excitement around Contact Haze Hazy IPA, Elysian Brewing launched a text-to-win sweepstakes centered around a custom-branded SMEG kegerator. Inspired by the beer’s hypnotic artwork and bold personality, the campaign extended beyond the can through retail displays, event activations, social content, and branded merchandise—creating an immersive experience that drove engagement and turned consumers into participants.